Premier Kathleen Wynne is promising a “more rational” approach to the sale of wine and beer in Ontario. Marcel Morgenstern, national sales manager at PondView Estate Winery, joins CHCH's Bob Cowan to talk about the changes.
A Sommerlier as well as sales manager at PondView, Marcel Morgenstern goes on morning TV to discuss Ontario's system of privately-help wine store licenses and his hopes for opening the market to more Ontario VQA wines.
“It’s about time we are talking about leveling the playing field when it comes to privately held retail licences,” he says. “Our No. 1 issue as wineries in Ontario is market access. We welcome the opportunity in the future to be in more stores. We don’t pretend to have the ultimate solution, but it’s great that is being discussed at a higher level.”
To view Marcel's segment on CHCH, please click here.